To be ALERT or not to be

This poster collection highlights the dangers threatening our environment, blending powerful visuals and words. Drawing inspiration from Hamlet, the posters reimagine the iconic phrase, "To be or not to be," transforming it into a pressing question for our times: "To be alert or not to be at all." Through a mix of familiar imagery and thought-provoking copywriting, the collection urges viewers to confront the urgent environmental challenges we face today.

Aida Haghnejad

Aida Haghnejad is a writer and translator born in Iran and still living in Iran. She studied “dramatic literature” at Tehran University. She has won awards for her research and essays in Iranian dramatic literature, and one of her plays directed by Mehdi Saffari entered the Fajr festival. After graduation, she started working as a copywriter, writing scenarios every day. But that wasn’t enough for her. She needed a more artistic path. So, in 2018, she collaborated with children’s and young adult publications and translated three children’s novels for the Portheghal publication. After that, she started writing her own book, a trilogy about the relationship between children and robots. This trilogy got accepted by the Hoopa publication. After that, she began writing and translating for children more seriously and collaborated with different children’s and young adult magazines and publishing houses. In 2023, Aida and her friend Aida started a podcast named “Radio Rad.” Their podcast is about famous writers and their most important books that have been rejected at first but are now known as literary masterpieces.  

Ayda Pakzad Afshar

Ayda Pakzad Afshar is a conceptual artist and creative director with over 20 years of experience in turning ideas into reality through painting, design, conceptual art, storytelling, and communication campaigns. Recently, her focus has shifted to digital media, where she explores its powerful influence on communication and audience engagement. Currently pursuing an MA in Digital Media Management at Birkbeck, University of London, Ayda is working on the Creativitism platform and curating the exhibition Can the Future Be Saved? as part of her final project. With a strong belief in the transformative power of ideas, she continues to explore how creativity can drive change across various projects.

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